This blog is part of the Assignment of Paper 205A : Cultural Studies.
Cultural Studies
Personal Information:
Name: Sagarbhai Bokadiya
Batch: M.A. Sem 3 (2024–2026)
Roll No: 24
Enrollment Number: 5108240009
E-mail Address: sagarbokadiya513@gmail.com
Assignment Details:
Topic: Power, Media, and the Making of the ‘Truly Educated Person’: A Cultural Studies Perspective
Paper Code: 22410
Paper: 205A – Cultural Studies
Submitted to: Smt. Sujata Binoy Gardi, Department of English, MKBU, Bhavnagar
Date of Submission: 07 November 2025
Abstract
Cultural Studies, as an interdisciplinary field, examines the intersection of culture, power, and ideology in shaping social consciousness. This paper explores how systems of power operate through media, education, and culture to define the notion of the “truly educated person.” Drawing on thinkers such as Raymond Williams, Stuart Hall, Michel Foucault, and Noam Chomsky, the discussion reveals that education is not merely a process of acquiring knowledge but a cultural practice embedded in relations of power. The media, as a dominant ideological apparatus, plays a crucial role in manufacturing consent, reinforcing capitalist hegemony, and constructing the social ideal of the “educated” citizen. In contrast, Chomsky’s concept of the truly educated person offers a radical counterpoint—an individual capable of critical thinking, moral responsibility, and resistance to ideological manipulation. Through examples from popular media, Indian education discourse, and global media narratives, this paper argues that Cultural Studies must reimagine education not as conformity but as intellectual liberation.
Introduction: The Cultural Turn in Understanding Education and Power
Cultural Studies emerged in the mid-20th century as a response to traditional approaches to literature, sociology, and political science. Pioneered by thinkers like Raymond Williams, Richard Hoggart, and Stuart Hall at the Birmingham Centre for Contemporary Cultural Studies (CCCS), the discipline aimed to analyze how power circulates through everyday cultural forms—television, advertising, literature, education, and language.
In the contemporary world, education is often presented as a neutral, meritocratic system. Yet, from a Cultural Studies perspective, education is a deeply political institution—shaping subjects who conform to dominant ideologies. The media amplifies this process by glorifying certain types of success, intellect, and “knowledge.”
The “truly educated person,” as Noam Chomsky defines, is not the one who merely follows orders or achieves professional success but one who questions authority, thinks independently, and seeks truth beyond institutional control. This redefinition challenges the commodified, media-driven image of education prevalent in capitalist societies.
This paper examines these themes through four interconnected lenses:
The concept of power in Cultural Studies.
The ideological function of media.
Chomsky’s philosophy of education.
The re-imagination of education as resistance within contemporary culture.
Cultural Studies and the Question of Power
At the heart of Cultural Studies lies the analysis of power—how it operates, circulates, and maintains dominance. Michel Foucault revolutionized the concept of power by arguing that it is not simply repressive but productive. Power, for Foucault, is diffuse; it operates through discourse, institutions, and everyday practices. Education, then, is one of the most efficient mechanisms through which societies produce disciplined, obedient citizens.
Raymond Williams described culture as “a whole way of life,” encompassing not only high art but everyday meanings, values, and practices. He and later theorists of Cultural Studies viewed culture as a terrain of struggle—where dominant and subordinate meanings contest each other.
Within this framework, education becomes a cultural apparatus that both transmits and transforms ideology. The classroom is not neutral; it reproduces certain ways of seeing the world, legitimizing authority and hierarchy. Antonio Gramsci’s concept of hegemony—the dominance of one class’s worldview as common sense—helps explain how education sustains consent to existing social orders.
Thus, when we speak of the “educated person,” we must ask: educated for what? For employment and social mobility? Or for emancipation and critical awareness? Cultural Studies insists that this question is not moralistic but political.
Media as Ideological Apparatus
Louis Althusser’s theory of Ideological State Apparatuses (ISAs) identifies institutions such as schools, churches, and media as key sites of ideological control. The media, in particular, functions to naturalize capitalist values—individualism, competition, consumerism—while obscuring systemic inequalities.
In a world dominated by digital capitalism, the media not only reports but produces reality. Television, cinema, social media, and advertising continuously shape public consciousness, defining what counts as knowledge, intelligence, or success.
For instance, Indian advertisements often equate education with economic mobility—“padho likho, kamao”—study, earn, rise. Television shows like Kaun Banega Crorepati or films like 3 Idiots and Taare Zameen Par reflect a cultural obsession with educational success while subtly reinforcing neoliberal ideals of individual achievement.
The media constructs the “educated person” as someone who is technologically savvy, English-speaking, and professionally efficient—traits aligned with global capitalism. What remains invisible is the critical, questioning, and socially responsible dimension of education.
Noam Chomsky’s critique of the media in Manufacturing Consent (co-authored with Edward Herman) reveals how mass media serve elite interests by filtering information, setting agendas, and framing debates within acceptable ideological boundaries. Cultural Studies applies this critique to education itself, showing how both systems collaborate to produce compliant citizens rather than critical thinkers.
The Truly Educated Person: Noam Chomsky’s Vision
Noam Chomsky’s idea of the “truly educated person” is central to this discussion. For Chomsky, education should nurture intellectual curiosity, moral independence, and social awareness. It should empower individuals to question authority, recognize propaganda, and act in pursuit of justice.
In his lectures and interviews, Chomsky emphasizes that an educated person is not one who memorizes facts or achieves professional success but one who understands the mechanisms of power. The task of education, therefore, is liberation, not domestication.
He distinguishes between two models of education:
The Indoctrination Model – where knowledge is used to serve institutional or corporate goals.
The Inquiry Model – where knowledge becomes a tool for self-understanding and social transformation.
Cultural Studies aligns with the second model. It seeks to expose how dominant ideologies operate through everyday cultural forms, enabling learners to decode and resist manipulation.
Chomsky’s critique resonates strongly in the age of algorithmic media. In a digital world where social platforms curate opinions and attention is commodified, to be truly educated is to maintain autonomy of thought against systemic manipulation.
Education, Ideology, and Resistance
Education does not occur in isolation; it is embedded within ideological systems. From school textbooks to university syllabi, knowledge is never innocent. Pierre Bourdieu’s concept of cultural capital helps explain how education perpetuates class distinctions. Those with linguistic fluency, access to cultural institutions, and economic privilege can convert education into social power.
However, Cultural Studies transforms education into a site of resistance. It trains individuals to “read” the world critically—to analyze films, advertisements, and political discourses as cultural texts.
Paulo Freire, in Pedagogy of the Oppressed, proposes the concept of “critical pedagogy,” where learners become co-creators of knowledge rather than passive recipients. Freire’s insistence on dialogue and consciousness-raising parallels Chomsky’s ideal of the educated person.
The goal of Cultural Studies, then, is not merely to interpret culture but to intervene—to transform cultural awareness into social action.
Media, Power, and the Spectacle of Education
In postmodern societies, as Jean Baudrillard observed, reality is replaced by simulation. Education too becomes a spectacle—performed, branded, and sold. Universities advertise “packages” and “placements,” and social media influencers turn knowledge into content.
The concept of “hyperreality” describes how people experience education not as intellectual growth but as an image of success. The “educated person” becomes a consumer identity, shaped by online visibility and certification rather than critical engagement.
In India, coaching centers, corporate universities, and digital platforms like BYJU’S or Unacademy represent this commodification. Education is marketed as a product promising employability, not enlightenment. Cultural Studies challenges this ideology by reclaiming education as cultural resistance—a practice of questioning and creating meaning beyond profit.
Cultural Studies and the Ethics of Knowledge
Cultural Studies also emphasizes the ethical dimension of education. Knowledge divorced from ethics becomes an instrument of domination. The “truly educated person” must not only think critically but act responsibly.
Edward Said’s concept of the “public intellectual” echoes this idea. Said urges intellectuals to speak truth to power, to challenge comfortable consensus, and to engage with suffering and injustice. Chomsky’s intellectual life embodies this ethic—combining linguistic genius with political activism.
Thus, Cultural Studies expands the definition of education: to be educated is to be ethically awake—to understand that every act of knowing has moral and political implications.
Case Studies: Power and Education in Media Culture
Cultural Studies thrives on applying theory to real-world texts. The following examples illustrate how media constructs and contests the meaning of being educated:
Film: 3 Idiots (2009) – Challenges rote learning and exam-oriented education, yet ends by celebrating innovation within the same capitalist framework. The “educated person” is still defined by technological achievement.
Film: Rang De Basanti (2006) – Redefines education as political awakening, urging youth to transform knowledge into social responsibility.
Television: Kaun Banega Crorepati – Equates knowledge with monetary reward, reinforcing the market’s control over intellectual labor.
Advertisements for Coaching Institutes – Construct education as commodity, promising “success” rather than enlightenment.
Social Media Influencers – Turn learning into performance; “knowledge” becomes clickbait in the economy of attention.
Through these examples, Cultural Studies exposes how power disguises itself as aspiration. To be “educated” becomes a social performance rather than a critical condition.
Cultural Studies in the Digital Age
In the 21st century, digital technologies have democratized access to knowledge but also deepened ideological control. Algorithms curate what people see, creating echo chambers that reinforce existing beliefs.
Henry Jenkins’ idea of “participatory culture” recognizes how users contribute to media production, yet this participation often occurs within corporate-controlled platforms. The line between empowerment and exploitation blurs.
Chomsky’s warnings about propaganda are more relevant than ever. The digital citizen must learn to question not only political authority but also technological mediation. The truly educated person today must understand data power, surveillance capitalism, and the cultural politics of information.
Cultural Studies, by combining Marxist critique with postmodern media theory, equips us to decode these new forms of control and to imagine education as collective empowerment rather than corporate training.
The Role of the Truly Educated Person in Society
Who, then, is the “truly educated person”? Drawing from Chomsky, Foucault, Freire, and Said, we can define this figure as one who:
Thinks critically and resists manipulation.
Understands power relations in culture and society.
Acts ethically and courageously in public life.
Values creativity, empathy, and justice over conformity.
Recognizes that education is never complete—it is a lifelong act of questioning.
In a culture dominated by media and markets, the truly educated person becomes a countercultural figure—one who refuses to be defined by profit, fame, or authority.
Cultural Studies thus transforms education from a private privilege into a public responsibility. It calls upon individuals to use knowledge as a tool for liberation, not domination.
Conclusion
Cultural Studies invites us to see education as a cultural battlefield—a site where power, ideology, and resistance intersect. Through its analysis of media and its critique of hegemony, it reveals that the “educated person” is not a product of institutions but a result of intellectual freedom.
Noam Chomsky’s vision of the truly educated person restores the moral dimension of learning in an age of commodification. To be educated is to be awake—to see through illusion, to speak truth to power, and to act for justice.
In a time when education is reduced to careerism and media manufactures consent, Cultural Studies reminds us of its ethical mission: to reclaim thought from control, to turn knowledge into responsibility, and to redefine the educated person as one who dares to know and to care.
Works Cited
Althusser, Louis. Lenin and Philosophy and Other Essays. Monthly Review Press, 1971.
Baudrillard, Jean. Simulacra and Simulation. University of Michigan Press, 1994.
Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Harvard University Press, 1984.
Chomsky, Noam. Manufacturing Consent: The Political Economy of the Mass Media. Pantheon, 1988.
—. “The Purpose of Education.” Lecture, 2012.
Foucault, Michel. Discipline and Punish: The Birth of the Prison. Vintage, 1977.
Freire, Paulo. Pedagogy of the Oppressed. Continuum, 1970.
Guerin, Wilfred L., et al. A Handbook of Critical Approaches to Literature. Oxford University Press, 2005.
Hall, Stuart. “Cultural Studies and Its Theoretical Legacies.” Cultural Studies, edited by Lawrence Grossberg, Cary Nelson, and Paula Treichler, Routledge, 1992.
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2006.
Said, Edward W. Representations of the Intellectual. Vintage, 1994.
Williams, Raymond. Culture and Society: 1780–1950. Columbia University Press, 1958.
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